One of the best rule’s in business is to quickly cut or stop using things in your marketing or business that aren’t working for you, or aren’t working as effectively anymore. And I agree.
However, sometimes you might be too quick to do this, and not carefully inspect what it is about what you are doing that is causing the results to be different than what you anticipated.
As you know, there are a variety of factors that impact results, but it could be just one thing that is making this fall into your ‘not working’ category, and you will end up removing something that could have be very beneficial to you, had you done it slightly different.
So, what I am suggesting is: you might not want to eliminate something completely, but rather just make some changes to it, for it to work better for you.
This could apply to anything – from your lead attraction, to your engagement methods, to your conversions, sales/revenue, referrals, branding, or even your overall approach to success.
What To Do
This will require breaking down each component of what you are doing to see if you can just tweak one or a few things to improve it. And, like everything else you do, testing it to make sure you have that change accurate.
Remember to also test what is working frequently. It might seem odd to suggest this, but it is important to make sure you have isolated the correct aspect of what you are doing. Also, when you do change one thing, it could impact the thing that was working, adversely.
Testing what works is also a good practice to instill in your business because things change so rapidly on the internet, what works one month might not the next.
I know this seems like a lot to stay on top of, and sometimes it is. But it is worth it. If you put the time and effort into establishing something, and it’s simply changing something to make it work better, than I would say that is a smarter decision and better use of your time, than not using something altogether that you put together, and having to start all over again.
You could always hire someone to do this, or just establish some type of streamlined system/process for you to do this quickly. For example, set up benchmarks for you to measure things against (ex: questions to ask yourself) so you can more quickly evaluate if something should be stopped altogether, or just tweaked a bit and re-attempted in the marketplace.
Let me know your thoughts on this or if you have had any experience doing this, share what worked best for you.